TAMPA – Part of last season's Tampa Bay Lightning marketing campaign featured a commercial of a handful of players saying, "Nope'' or "Not us" and even a "Nyet" as the camera zoomed in on them.
At the end if it, head coach Jon Cooper dramatically steps away from a white board and says, "We didn't win the Stanley Cup, that was last year's team'' and he walks off camera.
Those words might have been a slogan to rally behind when the 2020-21 season started.
As the Tampa Bay Lightning get set to raise another banner and embark on another season as the defending Stanley Cup champion, that marketing ...
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