Rested and refreshed

Tampa Bay Lightning at the forefront of the digital radio revolution

TAMPA – The golden age of sports radio conjures images of sitting on the front porch with a glass of lemonade or in the garage working on the car while listening to the crackles of air waves carrying the voice of Harry Cary from St. Louis all the way to Illinois – at least on a clear night.
But sports radio is in the midst of an evolution and the Tampa Bay Lightning sit on the front lines of a revolution. No longer is radio reliant on the celestial highways to reach an audience. Instead, digital airwaves now offer avenues that were previously unpaved, opening up a direct route for teams to rea...


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